What Google Cares About

What Google Cares About Updated Dec. 2015

The following are the most important things that google considers in deciding where to rank your website for in its organic search engine results.  There is only a slight difference between desktop or mobile browser use, not enough to take the time to show the difference, so the following is an average of both.

On-page Signals (21.0%)
(Presence of NAP, Keywords in Titles, Domain authority, etc.)

Link Signals (18.3%)
(Inbound anchor text, Linking domain authority, Linking domain quantity, etc.)

External Loc. Signals (15.5%)
(IYP/aggregator NAP consistency, Citation Volume, etc.)

My Business Signals (14.7%)
(Categories, Keyword in Business Title, Proximity, etc.)

Review Signals (9.8%)
(Review quantity, Review velocity, Review diversity, etc.)

Personalization Signals (8.4%)

Behavioral/Mob. Signals (6.9%)
(Clickthrough rate, Mobile clicks to call, Check-ins, Offers, etc.)

Social Signals (5.8%)
(Google+ authority, Facebook likes, Twitter followers, etc.)